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It’s the busiest time of year. Somewhere in between scoring online deals and 2013 planning, the AdWords account is screaming for attention. Hey, bids don’t manage themselves. Or do they? Check out these top six time-saving tips for Google AdWords PPC. 1. Campaign Diagnostics Google is currently rolling out a new feature called Campaign Diagnostics. The tool will run in the background and look for issues or conflicts within the AdWords account. This may be similar to the messages that have been appearing in accounts alerting advertisers of conflicting negative keywords or ad groups without keywords. This will be a great feature to take the time out of troubleshooting and more quickly identify problems before they persist and impact results. WHITEPAPER The Call Tracking Study Guide for Marketers The Definitive Guide to Online Listings for Restaurant Brands Measuring the ROI of Google Posts for Enterprise Brands Hacking Google Ads: One Weird Trick That Could Save You

An analytics tool is a hugely useful and in-depth tool for measuring and monitoring your website’s performance. You can derive meaning out of the data, report back accurate ROI to your bosses and help you justify further improvements or strategies. Best of all, many of analytics packages are completely free, including Google Analytics. However when you open up Google Analytics for the first time, it’s very easy to be confused by the various terms. What’s the difference between a session and a pageview? What does bounce rate mean? How do I create my own segments? This is where Search Engine Watch comes in. We have the answers to all your questions about data and analytics. We offer general overviews of how to use analytics tools in plain language. We also delve into tips and tricks that will help even the most advanced analyst getting the most from their site

The payday loans industry continues to be a lucrative and popular sector in the UK. With Google’s SERPs overwhelmed with black hat SEO and hacked sites, the search engine giant responded with a unique payday loans algorithm, which they have continued to develop and refine since 2013, as touched upon in the payday loans algorithm review from last year. Never before had Google dedicated an entire algorithm to one particular product so openly, and at the time it was considered ground-breaking. However, since my last piece, the industry has seen further challenges and changes and this has had a profound impact on the companies that rank and the type of search terms that we see. WHITEPAPER The Call Tracking Study Guide for MarketersThe Definitive Guide to Online Listings for Restaurant BrandsMeasuring the ROI of Google Posts for Enterprise BrandsHacking Google Ads: One Weird Trick That Could Save You Thousands Notably, the rise in compensation claims has seen the casualty o

Are you looking for the best  search engine rankings? Of course, you can spend your way to success on Google. But that comes with some serious downsides—namely, it’s expensive and the traffic evaporates as soon as you stop spending. Instead, if you’re low on funds, focus your efforts on organic search engine traffic through SEO, or search engine optimization. Thankfully, Google has given us a simple tool to understand how it sees your site, what issues might be affecting your traffic, and how you can improve the site for better rankings and results. That tool is known as Google Search Console. The tool has been around for a while, and it used to be known as Google Webmaster Tools, and Google Webmaster Central before that. In 2015, Google rebranded it as Google Search Console—so if you’ve seen different terms, don’t worry. They’re all different names for essentially the same thing. The great thing about Google Search Console, or GSC, is that it’s completely free. And