Why do I need analytics?



An analytics tool is a hugely useful and in-depth tool for measuring and monitoring your website’s performance.

You can derive meaning out of the data, report back accurate ROI to your bosses and help you justify further improvements or strategies.



Best of all, many of analytics packages are completely free, including Google Analytics. However when you open up Google Analytics for the first time, it’s very easy to be confused by the various terms.

What’s the difference between a session and a pageview? What does bounce rate mean? How do I create my own segments?

This is where Search Engine Watch comes in. We have the answers to all your questions about data and analytics. We offer general overviews of how to use analytics tools in plain language. We also delve into tips and tricks that will help even the most advanced analyst getting the most from their site

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